Agency: La América Bs.As.
Client: CervecerÃa y MalterÃa Quilmes
Product: Quilmes Beer (entire portfolio)
My Role: Creative & Art Director
Photographers: MartÃn Sigal, AgustÃn Nieto, Eugenio Mazzinghi
Production Companies: STRUKA (now Cumbia Visual Studio), Rocket to the Moon, Brite.
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Quilmes came back. The popular beer that anyone can enjoy in the street with some friends, the one that reunites Argentine families came back with a new recipe, and we had the opportunity to relaunch this iconic product with a new campaign: "The old taste is back".
We helped the brand to develop new labels, a new tone of voice, and a new aesthetic. We were the first agency to photograph the beer as it is: cold and tasty but not perfect. And served with typical Argentinian meals in iconic popular restaurants or spots in our country.
We also developed always-on content for the brand, showcasing all the Quilmes varieties.Â
And the new campaign when "Quilmes Red Lager" appeared ↓
☻ Fun fact ☻
on many occasions, we had arguments with out prop team because they were reluctant
to show a beer served in that "ugly" way.Â
